{"id":14244,"date":"2024-06-27T09:45:18","date_gmt":"2024-06-27T06:45:18","guid":{"rendered":"https:\/\/rcci.bg\/?p=14244"},"modified":"2024-06-27T09:45:22","modified_gmt":"2024-06-27T06:45:22","slug":"%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%bd%d0%b8-%d0%b1%d0%b0%d1%80%d0%b8%d0%b5%d1%80%d0%b8-%d0%bf%d1%80%d0%b5%d0%b4-%d0%be%d0%bd%d0%bb%d0%b0%d0%b9%d0%bd-%d0%bf%d0%b0%d0%b7%d0%b0%d1%80%d1%83%d0%b2%d0%b0","status":"publish","type":"post","link":"https:\/\/rcci.bg\/en\/%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%bd%d0%b8-%d0%b1%d0%b0%d1%80%d0%b8%d0%b5%d1%80%d0%b8-%d0%bf%d1%80%d0%b5%d0%b4-%d0%be%d0%bd%d0%bb%d0%b0%d0%b9%d0%bd-%d0%bf%d0%b0%d0%b7%d0%b0%d1%80%d1%83%d0%b2%d0%b0\/","title":{"rendered":"Main barriers to online shopping in Bulgaria: Obstacles and how to overcome them"},"content":{"rendered":"\n<p>\u041e\u043d\u043b\u0430\u0439\u043d \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u043d\u0430\u0431\u0438\u0440\u0430 \u0432\u0441\u0435 \u043f\u043e-\u0433\u043e\u043b\u044f\u043c\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442, \u043d\u043e \u0432\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0432\u0441\u0435 \u043e\u0449\u0435 \u0441\u0440\u0435\u0449\u0430\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0431\u0430\u0440\u0438\u0435\u0440\u0438 \u0438 \u043e\u043f\u0430\u0441\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0433\u0438 \u0432\u044a\u0437\u043f\u0438\u0440\u0430\u0442 \u043e\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f. \u0412 \u0442\u0430\u0437\u0438 \u0441\u0442\u0430\u0442\u0438\u044f \u0449\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u0438\u0442\u0435 \u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0438\u044f, \u0441 \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0441\u0431\u043b\u044a\u0441\u043a\u0432\u0430\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435, \u0438 \u0449\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0437\u0430 \u0442\u044f\u0445\u043d\u043e\u0442\u043e \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u044f\u0432\u0430\u043d\u0435.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14244_7b146c-09, .wp-block-kadence-advancedheading.kt-adv-heading14244_7b146c-09[data-kb-block=\"kb-adv-heading14244_7b146c-09\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14244_7b146c-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14244_7b146c-09[data-kb-block=\"kb-adv-heading14244_7b146c-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14244_7b146c-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14244_7b146c-09[data-kb-block=\"kb-adv-heading14244_7b146c-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading14244_7b146c-09 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14244_7b146c-09\">\u041d\u0430\u0439-\u0447\u0435\u0441\u0442\u0438\u0442\u0435 \u0431\u0430\u0440\u0438\u0435\u0440\u0438 \u043f\u0440\u0435\u0434 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041b\u0438\u043f\u0441\u0430 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435<\/strong><br>\u0415\u0434\u043d\u0430 \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u0431\u0430\u0440\u0438\u0435\u0440\u0438 \u043f\u0440\u0435\u0434 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0435 \u043b\u0438\u043f\u0441\u0430\u0442\u0430 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0442\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0447\u0435\u0441\u0442\u043e \u0441\u0435 \u043f\u0440\u0438\u0442\u0435\u0441\u043d\u044f\u0432\u0430\u0442 \u043e\u0442 \u0438\u0437\u043c\u0430\u043c\u0438, \u043d\u0435\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u043d\u0435\u0430\u0434\u0435\u043a\u0432\u0430\u0442\u043d\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435. \u0422\u0435 \u0438\u0441\u043a\u0430\u0442 \u0433\u0430\u0440\u0430\u043d\u0446\u0438\u0438, \u0447\u0435 \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0441\u0430 \u043f\u043e\u0440\u044a\u0447\u0430\u043b\u0438, \u0438 \u0447\u0435 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u043b\u0438\u0447\u043d\u0438 \u0434\u0430\u043d\u043d\u0438 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u0437\u0430\u0449\u0438\u0442\u0435\u043d\u0438.<\/li>\n\n\n\n<li><strong>\u0421\u043b\u043e\u0436\u043d\u0438 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0438 \u0437\u0430 \u0432\u0440\u044a\u0449\u0430\u043d\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0446\u0438\u044f<\/strong><br>\u041c\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0441\u0435 \u043e\u043f\u043b\u0430\u043a\u0432\u0430\u0442 \u043e\u0442 \u0441\u043b\u043e\u0436\u043d\u0438 \u0438 \u0432\u0440\u0435\u043c\u0435\u0435\u043c\u043a\u0438 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0438 \u0437\u0430 \u0432\u0440\u044a\u0449\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0446\u0438\u0438. \u041b\u0438\u043f\u0441\u0430\u0442\u0430 \u043d\u0430 \u044f\u0441\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 \u0432\u0440\u044a\u0449\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u0442\u043e\u043a\u0438\u0442\u0435, \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u043e \u0432\u044a\u0437\u043f\u0438\u0440\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043e\u0442 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/li>\n\n\n\n<li><strong>\u0412\u0438\u0441\u043e\u043a\u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u0438 \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430<\/strong><br>\u0420\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0447\u0435\u0441\u0442\u043e \u0441\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0449 \u0444\u0430\u043a\u0442\u043e\u0440 \u043f\u0440\u0438 \u0432\u0437\u0435\u043c\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0430. \u0412\u0438\u0441\u043e\u043a\u0438\u0442\u0435 \u0446\u0435\u043d\u0438 \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0438\u043b\u0438 \u043b\u0438\u043f\u0441\u0430\u0442\u0430 \u043d\u0430 \u043e\u043f\u0446\u0438\u0438 \u0437\u0430 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043e\u0442\u0431\u043b\u044a\u0441\u043d\u0430\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0442\u044a\u0440\u0441\u044f\u0442 \u0438\u0437\u0433\u043e\u0434\u043d\u0438 \u0438 \u0433\u044a\u0432\u043a\u0430\u0432\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430.<\/li>\n\n\n\n<li><strong>\u041b\u0438\u043f\u0441\u0430 \u043d\u0430 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/strong><br>\u0415\u0434\u043d\u0430 \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0447\u043a\u0438 \u043f\u0440\u0435\u0434 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0435 \u043d\u0435\u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0432\u0438\u0434\u0438 \u0438 \u0434\u043e\u043a\u043e\u0441\u043d\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044a\u0442 \u043f\u0440\u0435\u0434\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430. \u0422\u043e\u0432\u0430 \u0432\u0430\u0436\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043a\u0430\u0442\u043e \u043e\u0431\u043b\u0435\u043a\u043b\u043e, \u043e\u0431\u0443\u0432\u043a\u0438 \u0438 \u043c\u0435\u0431\u0435\u043b\u0438, \u043a\u044a\u0434\u0435\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0438\u0441\u043a\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0443\u0432\u0435\u0440\u044f\u0442 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u0438 \u0440\u0430\u0437\u043c\u0435\u0440\u0430.<\/li>\n\n\n\n<li><strong>\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0438 \u043d\u0435\u0443\u0434\u043e\u0431\u043d\u0438 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0438<\/strong><br>\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438, \u0431\u0430\u0432\u043d\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0438 \u043d\u0435\u0443\u0434\u043e\u0431\u043d\u0438 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0438 \u043c\u043e\u0433\u0430\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0434\u0430 \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u044f\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043f\u0440\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435. \u041b\u043e\u0448\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0438 \u0441\u043b\u043e\u0436\u043d\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0437\u0430 \u043f\u043e\u0440\u044a\u0447\u043a\u0430 \u0432\u043e\u0434\u044f\u0442 \u0434\u043e \u043d\u0435\u0434\u043e\u0432\u043e\u043b\u0441\u0442\u0432\u043e \u0438 \u043e\u0442\u043a\u0430\u0437 \u043e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0430.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14244_9f4682-c1, .wp-block-kadence-advancedheading.kt-adv-heading14244_9f4682-c1[data-kb-block=\"kb-adv-heading14244_9f4682-c1\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14244_9f4682-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14244_9f4682-c1[data-kb-block=\"kb-adv-heading14244_9f4682-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14244_9f4682-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14244_9f4682-c1[data-kb-block=\"kb-adv-heading14244_9f4682-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading14244_9f4682-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14244_9f4682-c1\">\u041a\u0430\u043a \u0434\u0430 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0435\u043c \u0442\u0435\u0437\u0438 \u0431\u0430\u0440\u0438\u0435\u0440\u0438?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0421\u044a\u0437\u0434\u0430\u0439\u0442\u0435 \u0434\u043e\u0432\u0435\u0440\u0438\u0435<\/strong><br>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0439\u0442\u0435 \u0432 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0441\u0440\u0435\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435. \u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u044f\u0441\u043d\u0438 \u0438 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435, \u043a\u0430\u043a\u0442\u043e \u0438 \u0440\u0435\u0430\u043b\u043d\u0438 \u043e\u0442\u0437\u0438\u0432\u0438 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u0438 \u043c\u0435\u0442\u043e\u0434\u0438 \u0437\u0430 \u043f\u043b\u0430\u0449\u0430\u043d\u0435 \u0438 \u0437\u0430\u0449\u0438\u0442\u0430 \u043d\u0430 \u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438. \u0413\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430\u0439\u0442\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0434\u043e\u0431\u0440\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430.<\/li>\n\n\n\n<li><strong>\u0423\u043b\u0435\u0441\u043d\u0435\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0438\u0442\u0435 \u0437\u0430 \u0432\u0440\u044a\u0449\u0430\u043d\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0446\u0438\u044f<\/strong><br>\u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u0437\u0430 \u0432\u0440\u044a\u0449\u0430\u043d\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0446\u0438\u044f \u043b\u0435\u0441\u0435\u043d \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u0435\u043d. \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0439\u0442\u0435 \u044f\u0441\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0442\u0430 \u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0437\u0430 \u0432\u0440\u044a\u0449\u0430\u043d\u0435. \u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u043e \u0432\u0440\u044a\u0449\u0430\u043d\u0435 \u0438\u043b\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u0432\u0440\u044a\u0449\u0430\u043d\u0435 \u0432\u044a\u0432 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438, \u0430\u043a\u043e \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u0442\u0435 \u0438\u0437\u0433\u043e\u0434\u043d\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430<\/strong><br>\u0420\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0437\u0430 \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430. \u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0437\u0430 \u043f\u043e\u0440\u044a\u0447\u043a\u0438 \u043d\u0430\u0434 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u0438\u043b\u0438 \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u043d\u0438 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0438 \u0441 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430. \u0421\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0442\u0435 \u0441\u0438 \u0441 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0438 \u043a\u0443\u0440\u0438\u0435\u0440\u0441\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0437\u0430 \u0434\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u0438\u0442\u0435 \u0431\u044a\u0440\u0437\u0430 \u0438 \u0441\u0438\u0433\u0443\u0440\u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430.<\/li>\n\n\n\n<li><strong>\u041e\u0441\u0438\u0433\u0443\u0440\u0435\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438 \u043e\u043f\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435<\/strong><br>\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0439\u0442\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f, \u0441\u043d\u0438\u043c\u043a\u0438 \u0438 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435. \u0412\u043a\u043b\u044e\u0447\u0432\u0430\u0439\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u0440\u0430\u0437\u043c\u0435\u0440\u0438, \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438 \u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438. \u0410\u043a\u043e \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u043d\u0438 \u043f\u0440\u043e\u0431\u0438 \u0438\u043b\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435.<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0434\u043e\u0431\u0440\u0435\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441<\/strong><br>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0439\u0442\u0435 \u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438 \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u0423\u0432\u0435\u0440\u0435\u0442\u0435 \u0441\u0435, \u0447\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0435 \u043b\u0435\u0441\u043d\u0430 \u0437\u0430 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f, \u0431\u044a\u0440\u0437\u0430 \u0438 \u0441\u0438\u0433\u0443\u0440\u043d\u0430. \u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0443\u0434\u043e\u0431\u043d\u0438 \u043e\u043f\u0446\u0438\u0438 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u0438 \u0444\u0438\u043b\u0442\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435, \u043a\u0430\u043a\u0442\u043e \u0438 \u043b\u0435\u0441\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441 \u0437\u0430 \u043f\u043e\u0440\u044a\u0447\u043a\u0430 \u0438 \u043f\u043b\u0430\u0449\u0430\u043d\u0435.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14244_e5ecd2-b8, .wp-block-kadence-advancedheading.kt-adv-heading14244_e5ecd2-b8[data-kb-block=\"kb-adv-heading14244_e5ecd2-b8\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14244_e5ecd2-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14244_e5ecd2-b8[data-kb-block=\"kb-adv-heading14244_e5ecd2-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14244_e5ecd2-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14244_e5ecd2-b8[data-kb-block=\"kb-adv-heading14244_e5ecd2-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading14244_e5ecd2-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14244_e5ecd2-b8\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p>\u041f\u0440\u0435\u043e\u0434\u043e\u043b\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0431\u0430\u0440\u0438\u0435\u0440\u0438\u0442\u0435 \u043f\u0440\u0435\u0434 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u043e \u0437\u0430 \u0443\u0441\u043f\u0435\u0445\u0430 \u043d\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f. \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0439\u043a\u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430\u0442\u0430 \u0438 \u043d\u0443\u0436\u0434\u0438\u0442\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435, \u0431\u0438\u0437\u043d\u0435\u0441\u0438\u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0430\u0442 \u0438 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0430\u0442 \u043f\u043e-\u0434\u043e\u0431\u0440\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u043a\u043e\u0438\u0442\u043e \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e \u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/p>\n\n\n\n<p>\u0420\u0443\u0441\u0435\u043d\u0441\u043a\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u043e-\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u043d\u0430 \u043a\u0430\u043c\u0430\u0440\u0430 (\u0420\u0422\u0418\u041a) \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f \u043c\u0435\u0441\u0442\u043d\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0438 \u0432 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u0434\u0430 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u044f\u0442 \u0442\u0435\u0437\u0438 \u0431\u0430\u0440\u0438\u0435\u0440\u0438 \u0438 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043e\u0442 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e. \u0417\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438 \u0434\u0435\u0442\u0430\u0439\u043b\u0435\u043d \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0435\u0442\u0435 \u0441 \u0434\u043e\u043a\u043b\u0430\u0434\u0430 \u201e\u041f\u0443\u043b\u0441\u044a\u0442 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f 2024\u201c.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns14244_878ea8-95{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns14244_878ea8-95 .kt-button{font-weight:normal;font-style:normal;}.kt-btns14244_878ea8-95 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns14244_878ea8-95 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns14244_878ea8-95 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns14244_878ea8-95 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns14244_878ea8-95 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns14244_878ea8-95 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns14244_878ea8-95 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns14244_878ea8-95\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn14244_6916ee-94.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn14244_6916ee-94 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/tickets.enterprise.bg\/produkt\/pulsereport2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\"><span class=\"kt-btn-inner-text\">\u0417\u0430\u043a\u0443\u043f\u0435\u0442\u0435 \u0434\u043e\u043a\u043b\u0430\u0434\u0430 \u0442\u0443\u043a<\/span><\/a><\/div>\n\n\n\n<p>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u043c\u043e\u043a\u043e\u0434 <strong>RCCI15<\/strong> \u0437\u0430 15% \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430 \u043f\u0440\u0438 \u0437\u0430\u043a\u0443\u043f\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u0434\u043e\u043a\u043b\u0430\u0434\u0430. \u041f\u0440\u043e\u043c\u043e\u043a\u043e\u0434\u044a\u0442 \u0435 \u0432\u0430\u043b\u0438\u0434\u0435\u043d \u0434\u043e 15.07.2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online shopping in Bulgaria is gaining more and more popularity, but despite this, many consumers still encounter various barriers and concerns that prevent them from actively participating in e-commerce. In this article, we&#039;ll look at the most common roadblocks users face and offer strategies to overcome them.<\/p>","protected":false},"author":1,"featured_media":14246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[31],"class_list":["post-14244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-business"],"acf":[],"taxonomy_info":{"category":[{"value":31,"label":"\u0411\u0438\u0437\u043d\u0435\u0441\u044a\u0442"}]},"featured_image_src_large":["https:\/\/rcci.bg\/wp-content\/uploads\/2024\/06\/Main-barriers-to-online-shopping-in-Bulgaria-Obstacles-and-how-to-overcome-them-1024x683.jpg",1024,683,true],"author_info":{"display_name":"\u0421\u0432\u0435\u0442\u043e\u0441\u043b\u0430\u0432 \u041c\u0438\u043d\u0447\u0435\u0432","author_link":"https:\/\/rcci.bg\/en\/author\/admin_dgb3sdra\/"},"comment_info":0,"category_info":[{"term_id":31,"name":"\u0411\u0438\u0437\u043d\u0435\u0441\u044a\u0442","slug":"the-business","term_group":0,"term_taxonomy_id":31,"taxonomy":"category","description":"","parent":0,"count":414,"filter":"raw","term_order":"0","cat_ID":31,"category_count":414,"category_description":"","cat_name":"\u0411\u0438\u0437\u043d\u0435\u0441\u044a\u0442","category_nicename":"the-business","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/posts\/14244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/comments?post=14244"}],"version-history":[{"count":0,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/posts\/14244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/media\/14246"}],"wp:attachment":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/media?parent=14244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/categories?post=14244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}