{"id":19843,"date":"2026-02-11T15:38:24","date_gmt":"2026-02-11T13:38:24","guid":{"rendered":"https:\/\/rcci.bg\/?p=19843"},"modified":"2026-02-11T15:38:26","modified_gmt":"2026-02-11T13:38:26","slug":"%d0%b4%d0%b8%d0%bd%d0%b0%d0%bc%d0%b8%d0%ba%d0%b0-%d0%b8-%d0%bf%d0%b5%d1%80%d1%81%d0%bf%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%b8-%d0%bd%d0%b0-%d0%b5%d0%bb%d0%b5%d0%ba%d1%82%d1%80%d0%be%d0%bd%d0%bd%d0%b0","status":"publish","type":"post","link":"https:\/\/rcci.bg\/en\/%d0%b4%d0%b8%d0%bd%d0%b0%d0%bc%d0%b8%d0%ba%d0%b0-%d0%b8-%d0%bf%d0%b5%d1%80%d1%81%d0%bf%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%b8-%d0%bd%d0%b0-%d0%b5%d0%bb%d0%b5%d0%ba%d1%82%d1%80%d0%be%d0%bd%d0%bd%d0%b0\/","title":{"rendered":"Dynamics and prospects of e-commerce in Southeastern Europe: Key findings from the report &quot;State of eCommerce 2025&quot;\u201e"},"content":{"rendered":"<p>The Ruse Chamber of Commerce and Industry presents to its members a detailed analysis of online commerce in the region, based on the latest large-scale study by the Balkan eCommerce Summit<sup><\/sup>. The report \u201eThe State of E-Commerce in the Balkans in 2025\u201c offers an in-depth look at five key markets \u2013 Bulgaria, Romania, Greece, Hungary and Croatia.<sup><\/sup>.<\/p>\n\n\n\n<p>Despite the general trend towards growth, the data reveals that individual countries are developing at different speeds and exhibit specific market characteristics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leaders in growth and digital maturity<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hungary:<\/strong> The country is establishing itself as a regional leader, with impressive <strong>75% from businesses<\/strong> are reporting growth in online revenues. The share of companies selling entirely online is significant (<strong>41,7%<\/strong>), which puts Hungary at the top of digital dependency.<\/li>\n\n\n\n<li><strong>Romania:<\/strong> The market is in active expansion mode, as <strong>61,6%<\/strong> of merchants report annual growth. Romanian business demonstrates a high level of digital maturity \u2013 nearly <strong>35%<\/strong> are purely online businesses, while others <strong>23%<\/strong> generate over half of their turnover online.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stability and development potential<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Croatia:<\/strong> Stable, albeit more polarized, dynamics are reported. Around <strong>60%<\/strong> of respondents are seeing growth, but the market is still divided between strong online players and companies relying primarily on physical sales (nearly <strong>45%<\/strong> of businesses generate less than 1\/4 of their revenue online).<\/li>\n\n\n\n<li><strong>Greece:<\/strong> The results are moderate but positive \u2013 <strong>52,8%<\/strong> annual revenue growth. Barely <strong>15%<\/strong> of companies operate only online, which, according to analysts, opens up huge opportunities for future entry and development of e-commerce.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bulgaria&#039;s profile<\/strong> <\/h3>\n\n\n\n<p>Our country closes the ranking with a more varied growth profile (<strong>45,7%<\/strong> of companies reporting a jump in revenue), but with a notable core of all-digital brands. Close <strong>35% of the Bulgarian participants operate on 100% online<\/strong>, which is an excellent base for future scaling of operations.<\/p>\n\n\n\n<p>The study finds that operational difficulties are similar across the region \u2013 <strong>marketing and customer acquisition<\/strong> remain a major obstacle, followed by logistical issues. In terms of technology, the mobile-optimized website with responsive design dominates, while mobile apps remain more of an exception.<\/p>\n\n\n\n<p>An interesting point is that trade remains mainly internal. In Bulgaria and Greece over <strong>401% of respondents do not sell abroad at all<\/strong><sup><\/sup>. Analysis shows that the appetite for international expansion usually comes after achieving digital maturity in the local market.<sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunities for Ruse business<\/h3>\n\n\n\n<p>The data from the report will form the basis of discussions during the upcoming <strong>Balkan eCommerce Summit 2026<\/strong> (April 28-29, Sofia). The event is of utmost importance for companies from our region, as it provides practical solutions for overcoming marketing barriers and tools for international expansion.<\/p>\n\n\n\n<p>As a partner of the event, the Ruse Chamber of Commerce and Industry provides its members with preferential conditions for participation. You can take advantage of <strong>15% discount on ticket prices<\/strong>, by using a promo code<strong>  rcci15<\/strong>.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns19843_8dbe05-a0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns19843_8dbe05-a0 .kt-button{font-weight:normal;font-style:normal;}.kt-btns19843_8dbe05-a0 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns19843_8dbe05-a0 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns19843_8dbe05-a0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns19843_8dbe05-a0 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns19843_8dbe05-a0 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns19843_8dbe05-a0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns19843_8dbe05-a0 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns19843_8dbe05-a0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn19843_9642e1-34.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn19843_9642e1-34 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/balkanecommerce.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"kt-btn-inner-text\">Purchase tickets here<\/span><\/a><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The Ruse Chamber of Commerce and Industry presents its members with a detailed analysis of online commerce in the region, based on the latest large-scale study by the Balkan eCommerce Summit. The report \u201eThe State of e-Commerce in the Balkans in 2025\u201c offers an in-depth look at five key markets \u2013 Bulgaria, Romania, Greece, Hungary and Croatia. Despite the general trend towards growth, the data reveals that individual\u2026<\/p>","protected":false},"author":13,"featured_media":19844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[31,32],"class_list":["post-19843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-business","category-news-events"],"acf":[],"taxonomy_info":{"category":[{"value":31,"label":"\u0411\u0438\u0437\u043d\u0435\u0441\u044a\u0442"},{"value":32,"label":"\u0421\u044a\u0431\u0438\u0442\u0438\u044f"}]},"featured_image_src_large":["https:\/\/rcci.bg\/wp-content\/uploads\/2026\/02\/Official-Report-2025-2026_for-article-1024x576.png",1024,576,true],"author_info":{"display_name":"\u0421\u0438\u043c\u043e\u043d\u0430 \u0410\u043d\u0433\u0435\u043b\u043e\u0432\u0430","author_link":"https:\/\/rcci.bg\/en\/author\/sangelova\/"},"comment_info":4,"category_info":[{"term_id":31,"name":"\u0411\u0438\u0437\u043d\u0435\u0441\u044a\u0442","slug":"the-business","term_group":0,"term_taxonomy_id":31,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","term_order":"0","cat_ID":31,"category_count":415,"category_description":"","cat_name":"\u0411\u0438\u0437\u043d\u0435\u0441\u044a\u0442","category_nicename":"the-business","category_parent":0},{"term_id":32,"name":"\u0421\u044a\u0431\u0438\u0442\u0438\u044f","slug":"news-events","term_group":0,"term_taxonomy_id":32,"taxonomy":"category","description":"","parent":0,"count":192,"filter":"raw","term_order":"0","cat_ID":32,"category_count":192,"category_description":"","cat_name":"\u0421\u044a\u0431\u0438\u0442\u0438\u044f","category_nicename":"news-events","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/posts\/19843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/comments?post=19843"}],"version-history":[{"count":0,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/posts\/19843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/media\/19844"}],"wp:attachment":[{"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/media?parent=19843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rcci.bg\/en\/wp-json\/wp\/v2\/categories?post=19843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}