Gradus is the largest producer of poultry meat in Bulgaria. The company was founded in 1992 by brothers Luka and Ivan Angelovi. And for more than 25 years, it has been present with its products on every Bulgarian table.
We at Gradus have a responsibility to our customers to always offer them quality products. This is possible thanks to the fact that our products are produced in a closed cycle. What does this mean? The company owns its own: a feed plant, a hatchery, farms for parent flocks, farms for fattening broilers and a poultry meat processing plant. Only in this way can we be sure that at every stage the high standards of Gradus are respected without compromise, and that our customers receive quality and fresh products.
An undeniably popular and beloved brand, Gradus has been present on the Bulgarian table for over 25 years. A survey conducted by a leading market research company shows that the company's products are present in 95% of households in Bulgaria, 99.8% associate chicken with Gradus, and 50.3% of consumers indicate it as a favorite in this category.
In 2015, the GRADUS brand was chosen as a Superbrand in the Meat Foods category, as a result of the independent study of the consumer segment of the Bulgarian market, carried out by the international organization Superbrands in partnership with the leading marketing research institute GfK Bulgaria. Brands are evaluated both by an independent jury and by the national vote of Internet users.
In 2017, according to a survey carried out by the Swiss institute ICERTIAS among consumers in Bulgaria, the GRADUS company was named first in the fresh packaged meat category and the brand was awarded the Best Buy award. Users had to answer the following question: Name a producer or supplier of FRESH PACKAGED MEAT, which, according to your personal experience and opinion or those of your relatives, conveys the best price-quality ratio on the Bulgarian market.