The Ruse Chamber of Commerce and Industry informs business representatives about the upcoming webinar "Exporting Cosmetics to China - Challenges and Opportunities"„, organized by the Center for Promoting Agricultural Cooperation between China and Central and Eastern European Countries (CCESAC) in partnership with the European Union Center for Small and Medium-sized Enterprises (EU SME Centre).

The event will be held on November 26, 2025 (Wednesday) at 10:00 a.m. Bulgarian time (4:00 p.m. Chinese time) and will be available online via the Zoom platform.

The webinar is the first joint event between the two organizations since the signing of the memorandum of cooperation in September 2025., aiming to assist companies from Central and Eastern Europe interested in developing business in China.

The main focus of the event will be the presentation of the features of the Chinese cosmetics market, which has been experiencing stable growth over the last decade and is expected to reach a cosmetic product import value of EUR 12 billion by 2024. Participants will receive up-to-date information on market trends, regulatory requirements, intellectual property and successful examples of foreign brand entry.

Key topics

• Introduction to the Chinese cosmetics market;
• Examples of successful product positioning;
• Regulatory framework and requirements for exporters;
• Intellectual property and brand protection;
• Practical tips and Q&A session.

Who is the event intended for?

The webinar is aimed at:

• Bulgarian manufacturers and exporters of cosmetic products;
• companies operating in the natural cosmetics, bioproducts and pharmaceutical sectors;
• distributors and traders interested in entering the Chinese market;
• expert and industry organizations supporting exports and SMEs;
• institutions and organizations that assist Bulgarian business in its international activities.

The event will be held in English, without translation, and participation is free, after advance registration.

Registration

• For in-person participation – until November 21, 2025 (spaces are limited);
• For online participation – until the day of the event.
  

The Ruse Chamber of Commerce and Industry invites companies from the region interested in export and development of international markets, join the webinar and learn about the opportunities it offers the Chinese cosmetics sector.

For more information, please visit the website of EU SME Hub.