The European Union is declaring its ambition to be a world leader in sustainability regulation by adopting new laws that require companies to report on their environmental, social and governance practices. From the beginning of 2024, environmental, social and corporate governance (ESG) becomes mandatory for certain companies in the EU and Bulgaria. According to the Corporate Reporting Directive…
Integrated marketing is the key to creating a successful and sustainable strategy in today's business world, where online and offline environments are constantly intertwined. In this article, we look at how to combine digital and traditional marketing methods to create a comprehensive and effective strategy. We cover the key steps, from understanding your target audience to using a variety of channels and evaluating the effectiveness of your efforts. In addition, we examine the challenges associated with the integration of different strategies and offer solutions tailored to the needs of modern business.
Running a business in today's world is challenging. We live in times where more and more new regulations and requirements are emerging related to the impact of business on the environment. ESG (Environmental, Social and Corporate Governance and Reporting) is a sustainable development concept that is no longer voluntary but institutionalized. This means that all businesses,…
Big data analytics is revolutionizing commerce by giving companies the ability to understand and predict customer behaviors and demand like never before. In the new article, "Improving Retail Customer Service Through Data Analytics," we look at how big data analytics can transform every phase of the customer journey, from personalizing offers to optimizing inventory and increasing the effectiveness of marketing campaigns. This article offers an in-depth look at the strategic advantages that data analytics brings to commercial enterprises, providing them with a competitive edge in the changing digital world.
In a dynamic market environment, understanding your customers and competition is essential to the success of your business. But how can you effectively analyze this complex market landscape? In our latest feature, we look at the key components of market analysis and the role of consulting in it. From customized strategies to measurement and evaluation methods, the Rousse Chamber of Commerce and Industry is here to support you in this process. Don't miss our valuable tips and recommendations!
Examining the role of automated vehicles in the chemical industry, this material identifies the key benefits of implementing these technologies, such as increased safety, efficiency and optimization of warehouse operations. The article is part of the Be-Digital initiative, supported by the Ruse Chamber of Commerce and Industry, and aims to inform and encourage industrial enterprises in the region to adopt innovative solutions.
Have you benefited from the expertise of a marketing consultant? These professionals offer valuable opportunities to optimize your marketing strategy by providing outside perspective, focus and flexibility. The Ruse Chamber of Commerce and Industry (RTIK) supports local enterprises in this process, offering a platform for the exchange of knowledge and best practices. Read the full article to learn how professional marketing consulting can transform your organization.
Virtual reality isn't just for games and fun! Find out how technology can transform staff training across sectors – from manufacturing to retail. Learn about benefits such as increased engagement, safety and flexibility, as well as how these innovations can be implemented in Ruse's industrial and business profile. This material is part of the Be-Digital project, which we support in the Ruse Chamber of Commerce and Industry. Read more!
On October 24, a seminar on "From Traditional to Online Trade" was held in the RTIK conference hall. The event, organized with partners from euShipments.com, brought together experts and business leaders in one forum to exchange ideas and strategies. Presentations by Irena Ivanova and Svetoslav Minchev from RTIK, as well as Ashchen Garabedova from euShipments.com, offered valuable guidance and tools for SMEs wishing to compete successfully in the online market.
Learn how marketing analytics and metrics can become your strategic assets for growth and innovation. In our latest article, we look at the key metrics to track and how to use the data to improve your marketing campaigns. The Rousse Chamber of Commerce and Industry is here to support your business with training and seminars aimed at optimizing your marketing strategy.
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