On March 24, 2026, the first edition of the Strategic Brand Management of the Future conference will be held

On 24 March 2026, the pilot edition of the Brand & Strategy Marketing Conference 2026, organised by Enterprise magazine, will take place at Inter Expo Center.

The forum is a specialized B2B event that brings together leading experts in the fields of brand strategy, customer experience and marketing innovation around the critical topic of building brands with measurable and high value in a rapidly changing business environment.

"Our goal is to create a community of professionals who share the view that strategic brand management is a critical business asset, not just a marketing function", commented Nadya Gogova, publisher and managing partner of Enterprise magazine.

The Brand & Strategy Marketing Conference addresses the fundamental shift in the way brands are built and perceived. The event is designed for professionals who understand that a successful brand in 2026 and beyond is much more than a visual identity – it is a strategic asset that is a leading driver of business results.

The conference focuses on three key areas that define modern brand management:

• The new face of the brand: speakers and participants in the event will examine what makes a brand successful. Participants will receive practical tools for adapting organizations' brand strategies to the dynamic market environment.
• From product to experience: the modern customer doesn't just buy products and services, they buy experiences. Conference participants will learn how leading companies and marketing managers transform brand touchpoints into memorable experiences that build customer loyalty and lead to recommendations.
• People, technology, culture: successful brands find the balance between human approach and technological innovation. Speakers will offer practical examples of how they achieve authenticity and scalability simultaneously through synergy between people and new technologies.

The event is a platform for the exchange of knowledge and experience between marketing experts, brand managers, business owners and all professionals responsible for the strategic development of brands in their organizations. The conference program is structured around practical examples and interactive discussions with a focus on the applicability of the discussed strategies.

The program, in addition to the main presentations, includes:

• expo area with demonstrations of innovative marketing solutions;
• structured networking sessions during coffee breaks;
• access to presentation materials and additional resources after the event.

For additional information about the event, speakers, program and registration:

As a strategic partner of the Brand & Strategy Marketing Conference 2026, the Ruse Chamber of Commerce and Industry provides a 20% discount on the standard ticket price with promo code RCCI20. We recommend that you take advantage as soon as possible, as places are limited.