On October 6, the annual conference E-commerce Annual Summit 2026 will be held at Inter Expo Center - Sofia - one of the leading e-commerce events in Bulgaria, organized by Enterprise magazine.

The forum will bring together online store owners, marketing specialists, technology companies, logistics partners, and digital transformation experts on one stage to discuss the most important trends, challenges, and opportunities facing the sector.

The program of this year's edition focuses on topics that directly impact the growth and competitiveness of online businesses - from the effects of the adoption of the euro and the introduction of artificial intelligence, through international expansion, to logistical efficiency and building sustainable customer relationships.

The conference will open with an analysis of the impact of the euro transition on e-commerce. Current data, market trends and real effects on consumer behavior and online sales will be presented.

Conference participants will also have the opportunity to see a special presentation by a leading international brand and global technology leader.

Among the main highlights of the program is the practical application of artificial intelligence in e-commerce. Experts will show how AI can be used to improve advertising effectiveness and increase return on marketing investment (ROAS).

A highlight of the program is the topic of how businesses can adapt to the new reality of AI search through AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies that provide visibility into ChatGPT, Perplexity, Gemini, and AI Overviews.

Special attention will also be paid to customer retention through modern approaches in email marketing and the transition from traditional segmentation to hyper-personalized communications. Conference participants will learn how to build longer-term relationships with their customers and increase the value of each purchase.

The program also includes practical guidelines for intelligent entry into international markets, management of logistics processes and optimization of fulfillment operations. Among the topics covered will be reducing losses from returned shipments, managing financial flows and inventory, and building more sustainable and efficient operating models.

In the section dedicated to marketing and growth, leading experts will present working creative strategies for TikTok and Meta apps that generate real sales, as well as models for building sustainable revenue through subscription programs.

A separate panel will be dedicated to brand protection and online fraud prevention - a topic that is becoming increasingly important with the growth of digital commerce.

Among the special formats of the event are the discussion "Women in eCommerce Today", which will bring together successful entrepreneurs and leaders in the sector, as well as the practical session "eComm without a Filter", focused on building and managing successful teams behind online brands.

The conference will be concluded by the traditional eComm Lab initiative - an interactive format for sharing real-life cases, good practices, and working business solutions.

E-commerce Annual Summit 2026 is an event suitable for online store owners and managers, marketing directors, e-commerce specialists, entrepreneurs, logistics companies and all professionals looking for new opportunities for growth in the dynamic digital environment.

More information about the eCommerce Annual Summit 2026 program, speakers, and registration and participation opportunities can be found on the conference website: