On January 22, 2026, at Interpred – WTC, Sofia, a Sales Advanced Masterclass training will be held. The training is organized by Enterprise magazine and the European Digital Experts Association (EURODEA).

The world of sales is entering a new phase where models, technologies, and customer behavior are changing faster than ever. Successful sales teams can no longer rely on the same approaches to achieve results across industries.

Companies that want to grow and compete in the future need modern, adaptive, and data-driven approaches to sales. In today's rapidly changing business environment, traditional sales techniques are no longer enough.

The Sales Advanced Masterclass is designed to prepare sales professionals and managers for the reality in which artificial intelligence, digitalization, and global competition are changing the rules of the game.

The training offers:

• small groups, individual approach – a maximum of about 20 participants, which allows for personal attention, individual consultations and work on real cases;
• practical and current topics – from new sales models and trends for 2026, through tactics for complex negotiations and refusal management, to the use of AI tools for analysis, personalization and sales automation;
• global business tools – strategies for entering new markets, adapting to different industries and international sales;
• expert lecturers – experienced practitioners and experts with extensive experience in sales, digital marketing and AI;
• additional bonuses – access to presentations and training recording, international certificate, practical, ready-to-implement strategy.

Who is it intended for? the training?

Sales Advanced Masterclass is aimed at:

• salespeople, sales managers and business development specialists who want to upgrade their skills;
• companies that plan to expand into new markets, digitalize sales, and integrate AI/other technologies into the process;
• entrepreneurs and startups who want to lay a solid foundation for their sales strategy for 2026 and beyond.

More information about the training program and registration can be found here:

The Ruse Chamber of Commerce and Industry is a strategic partner of the event. Take advantage of 20% discount from the standard ticket price with promo code rcci20.