Author: Светослав Минчев, PMP

From an idea to a successful product on the market, the path is filled with decisions that can determine the success or failure of your innovation. In our new article, we look at the key phases of product development and the role of consulting in this complex process. From market research and prototyping, to marketing and gathering feedback, learn how the Ruse Chamber of Commerce and Industry can support you with consulting services and recommendations for trusted subcontractors. Read more and start planning your next innovation project with confidence.

Choosing the right pricing strategy can be a key factor in the success of your business. In our new article, we look at the different pricing methods that can help you increase sales and revenue. Learn how value pricing, cost-based pricing, competitive and dynamic pricing can optimize your pricing strategy. Discover the key steps to successful optimization and how to choose the most appropriate method for your organization.

Want to stand out in a competitive market? Find out how to create and manage a brand that sets you apart. From identifying the unique value proposition, to creating a memorable brand identity, to adaptive customer interaction and strategic analysis, learn the key steps to creating a competitive advantage through effective branding. Join the discussion and use our expert advice to achieve business success.

In our new article, we look at how the right strategic marketing planning can transform your organization. Whether you're new to business or have an established company, learn how to analyze your current situation, how to set clear and measurable goals, and how to develop and execute an effective marketing plan. Read the full text to find out how strategic marketing decisions can help your organization achieve long-term success.

The Rousse Chamber of Commerce and Industry is pleased to present the 6th competition in Jinan, China, focused on innovation and entrepreneurship. With the support of local institutions, the competition aims to attract global talents to contribute to the development of the city and its key industries and support the construction of a modern socialist capital.