International conference in Ruse: Discussion of the readiness of Bulgaria and Romania for Schengen
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International conference in Ruse: Discussion of the readiness of Bulgaria and Romania for Schengen

On November 23, 2023, an international conference was held in Ruse, organized with the support of the Ruse Chamber of Commerce and Industry, which emphasized the readiness of Bulgaria and Romania to enter Schengen. An important focus was placed on current challenges and the likelihood of membership being delayed. The ministers of economy from both countries and other key actors emphasized the importance of this process for the economic development of the region.

Integrated Marketing: Combining Online and Offline Strategies

Integrated Marketing: Combining Online and Offline Strategies

Integrated marketing is the key to creating a successful and sustainable strategy in today's business world, where online and offline environments are constantly intertwined. In this article, we look at how to combine digital and traditional marketing methods to create a comprehensive and effective strategy. We cover the key steps, from understanding your target audience to using a variety of channels and evaluating the effectiveness of your efforts. In addition, we examine the challenges associated with the integration of different strategies and offer solutions tailored to the needs of modern business.

Optimizing Customer Service Using Big Data Analytics (1)
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Optimizing customer service using big data analytics

Big data analytics is revolutionizing commerce by giving companies the ability to understand and predict customer behaviors and demand like never before. In the new article, "Improving Retail Customer Service Through Data Analytics," we look at how big data analytics can transform every phase of the customer journey, from personalizing offers to optimizing inventory and increasing the effectiveness of marketing campaigns. This article offers an in-depth look at the strategic advantages that data analytics brings to commercial enterprises, providing them with a competitive edge in the changing digital world.

A century of pride: 100 years of innovation and education at the Atanas Tsonev Burov Industrial Technology Vocational High School

A century of pride: 100 years of innovation and education at the Atanas Tsonev Burov Industrial Technology Vocational High School

With pride and respect we celebrate the centenary of the Professional High School of Industrial Technologies "Atanas Tsonev Burov". A school with a hundred-year history, founded by the Rousse Chamber of Commerce and Industry and known for its innovations in education. A century after its establishment, the high school continues to inspire and prepare young people for successful careers in industrial technology. The celebration of this significant event brought together important personalities from the educational and business sectors, highlighting its long-standing role and influence in the community of Ruse.

Market understanding and analysis: From customers and competition to the role of consulting

Market understanding and analysis: From customers and competition to the role of consulting

In a dynamic market environment, understanding your customers and competition is essential to the success of your business. But how can you effectively analyze this complex market landscape? In our latest feature, we look at the key components of market analysis and the role of consulting in it. From customized strategies to measurement and evaluation methods, the Rousse Chamber of Commerce and Industry is here to support you in this process. Don't miss our valuable tips and recommendations!

Application of automated vehicles in the chemical industry
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Application of automated vehicles in the chemical industry

Examining the role of automated vehicles in the chemical industry, this material identifies the key benefits of implementing these technologies, such as increased safety, efficiency and optimization of warehouse operations. The article is part of the Be-Digital initiative, supported by the Ruse Chamber of Commerce and Industry, and aims to inform and encourage industrial enterprises in the region to adopt innovative solutions.

The benefits of professional marketing consulting

Benefits of Marketing Consulting: How to Help Your Organization Succeed

Have you benefited from the expertise of a marketing consultant? These professionals offer valuable opportunities to optimize your marketing strategy by providing outside perspective, focus and flexibility. The Ruse Chamber of Commerce and Industry (RTIK) supports local enterprises in this process, offering a platform for the exchange of knowledge and best practices. Read the full article to learn how professional marketing consulting can transform your organization.

Virtual reality in staff training Advantages and opportunities
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Virtual reality in staff training: Advantages and opportunities

Virtual reality isn't just for games and fun! Find out how technology can transform staff training across sectors – from manufacturing to retail. Learn about benefits such as increased engagement, safety and flexibility, as well as how these innovations can be implemented in Ruse's industrial and business profile. This material is part of the Be-Digital project, which we support in the Ruse Chamber of Commerce and Industry. Read more!

Successfully conducted seminar From Traditional to Online Trade
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Successfully held seminar "From Traditional to Online Trade: How SMEs in Ruse can compete with the Big Players"

On October 24, a seminar on "From Traditional to Online Trade" was held in the RTIK conference hall. The event, organized with partners from euShipments.com, brought together experts and business leaders in one forum to exchange ideas and strategies. Presentations by Irena Ivanova and Svetoslav Minchev from RTIK, as well as Ashchen Garabedova from euShipments.com, offered valuable guidance and tools for SMEs wishing to compete successfully in the online market.

Analytics and Metrics in Marketing Measuring Success

Analytics and Metrics in Marketing: Measuring Success

Learn how marketing analytics and metrics can become your strategic assets for growth and innovation. In our latest article, we look at the key metrics to track and how to use the data to improve your marketing campaigns. The Rousse Chamber of Commerce and Industry is here to support your business with training and seminars aimed at optimizing your marketing strategy.

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