In an increasingly digital world, the ethical use of technology is no longer just a theoretical question — it’s an everyday reality. From artificial intelligence to social media, digital technologies are shaping the way we live, work, and communicate. With this transformation comes the responsibility to ensure that these tools are used ethically and inclusively. This includes…
Social media is essential to the success of any business in today's digital age. They not only offer communication platforms but also serve as a powerful marketing and branding tool. Any entrepreneur who wants to succeed needs to understand how to use social media effectively. Why Social Media Is…
The Myers-Briggs Test (MBTI) is a popular personality assessment tool that plays an important role in career guidance and personal development. The test was created based on Carl Jung's theories of psychological types and was developed by Catherine Briggs and her daughter, Isabelle Briggs Myers, in the mid-20th century. Today it is used…
Business reputation is the social evaluation of the company, which is expressed in the opinions and reviews of customers, partners, employees and the media. It can be positive or negative, depending on the quality of the services or products offered and the way the company communicates with its customers. What is online reputation management? Online reputation management is a modern practice aimed…
The sharing economy is an innovative approach to economics where people share resources and services instead of owning them individually. This model is linked to the rise of digital platforms that facilitate the connection between those who offer services or goods and those who need them. Examples of platforms that work on this principle,…
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