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A new era for European fashion brands: Digitization and sustainability
March 16, 2021 @ 8:00 – 17:00
The FASCINATE project will hold its first conference and workshop "A New Era for Fashion Brands in the EU - Embracing Digitalization and Sustainability" organized within the framework of ESCP-4i - European Platform for Cluster Cooperation.
The aim of the project is to support the internationalization of textile and fashion clusters in the EU working to develop circular fashion and sustainability in these industries, as well as to generate cross-sectoral cooperation and find synergies to address the needs of fashion companies when entering new markets.
Bulgarian clothing and textile manufacturers, members of the Bulgarian Fashion Association, are also invited to participate in the conference.
The conference will feature leading speakers who will share their knowledge and experience in the field of sustainability, internationalization, digitalization and the circular economy. After the conference, fashion and textile SMEs and technology providers are invited to learn best practices from industry experts and engage in an online workshop to discover new value chains and create new partnerships.
Tuesday, March 16, 2021
16:00 – 16:10 | Welcome from EC Project Officer – Valentino Izzo
16:10 – 16:20 | Introducing the FASCINATE ESCP-4i Partnership
16:20 – 16:30 | Introducing the ESCP-4i SWOT analysis
16.30 – 16:50 | Lecture by Giovanni Luigi Bordone - "Sustainability and circular economy as an engine for internationalization"
16.50 – 17:00 | Coffee break
17.00 – 20:30 | "A New Era for Fashion Brands in the EU - Embracing Digitalization and Sustainability"
• Roots for Sustainability - Raimon Puigjaner
• Textile and fashion chains - David García Usle, manager of MODACC (Catalan Fashion Cluster)
• Digitization as a lever for internationalization by Pep Lluis De la Rosa – Center EASY
• Identifying new value chains - Get ready for an interesting workshop on market analysis, innovation and digital solutions hosted by HYPE Corporate