Online shopping What factors influence consumer satisfaction in Bulgaria

Online shopping: What factors influence consumer satisfaction in Bulgaria?

Online shopping is becoming more and more popular in Bulgaria, with more and more consumers taking advantage of the convenience and variety offered by online shopping. However, consumer satisfaction with online purchases can vary widely depending on various factors. In this article, we will look at what makes consumers satisfied or dissatisfied with their online purchases.

What makes consumers happy with online purchases?

  • Convenience and easy access
    One of the main advantages of online shopping is convenience. Consumers can make purchases anytime and anywhere without having to visit physical stores. Ease of access to products and services is an important factor in consumer satisfaction.
  • Wide choice and variety
    Online stores offer a huge selection of products, allowing consumers to compare different brands and models and find exactly what they are looking for. This variety is a key factor in consumer satisfaction.
  • Prices and promotions
    Competitive prices and frequent promotions also contribute to high customer satisfaction. Many online platforms offer exclusive offers and discounts that are not available in traditional stores, making online shopping more attractive.
  • Fast and reliable delivery
    Fast and reliable delivery is essential to customer satisfaction. Consumers expect to receive their orders on time and in good condition. Many online stores offer various shipping options, including express delivery, which contributes to a positive user experience.

What Makes Consumers Dissatisfied With Online Shopping?

  • Delivery problems
    Delivery delays or receiving damaged products are common causes of consumer dissatisfaction. Lack of up-to-date information on order status can also lead to frustration.
  • Unexpected expenses
    Additional costs such as high shipping fees or hidden fees can frustrate users. Transparency in pricing is important to maintaining trust and satisfaction.
  • Low quality products
    Consumers may become dissatisfied if the products they receive do not meet their expectations or are of poor quality. This often happens when there is not enough product information or misleading descriptions and photos.
  • Return and claim difficulties
    Complicated product return and claim procedures can be a major source of frustration. Consumers expect easy and quick solutions in case of problems with the order.


Consumer satisfaction with online purchases depends on multiple factors, including convenience, variety, pricing, delivery, and customer service. To achieve high satisfaction, online merchants must strive to offer not only quality products, but also excellent service, transparency and reliability.

The Rousse Chamber of Commerce and Industry supports the efforts of businesses to improve their online commerce and achieve high user satisfaction. For more information and a detailed analysis of consumer satisfaction with online shopping in Bulgaria, you can read the report "The pulse of online consumption in Bulgaria 2024".

Use promo code RCCI15 for 15% discount. The promo code is valid until 15.07.2024.

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