Festival exhibition "Lyuborodie" unites business, culture and tourism in Balchik
The Ruse Chamber of Commerce and Industry informs its members and partners about the upcoming first edition of Festival Exhibition "Luborodie"„, which will take place in the period April 11–13, 2026.. The event, which is organized with the joint efforts of the Cultural Center Palace, University Botanical Garden - Balchik, Royal Winery Queen Marie, Event Branding Agency Love is in the air and the Old Presbyterian Pliska Association, will transform the emblematic spaces of the Cultural Center Palace and the University Botanical Garden in Balchik into a prestigious platform for cooperation and economic growth.
Mission and goals of the initiative
„"Lyuborodie" is a conceptual project whose main mission is to unite and promote Bulgarian creative, craft and tourism initiatives. The exhibition aims to build a sustainable environment for the presentation of quality local products and services, while stimulating domestic tourism and regional development.
The main priorities of the forum include:
- Support for small and medium-sized enterprises (SMEs), craftsmen and entrepreneurs.
- Creating an effective bridge between the business sector, cultural institutions and the tourism industry.
- Promoting sustainable production and responsible consumption.
Format and business opportunities
The festival program combines a thematic exhibition part with a rich cultural and demonstration program. Participation of between 80 and 100 brands from the winemaking, food processing, crafts and creative industries sectors.
For participants, the event provides significant advantages, including direct sales, establishing new B2B and B2C contacts and increasing brand recognition among a wide audience of local and foreign visitors. The period of holding coincides with the traditional "Tulip Parade", which guarantees peak attendance of the architectural and park complex.
The organizers extend an open invitation to a wide range of interested parties, including:
- Manufacturers of original and handmade products.
- Tour operators and service companies.
- Cultural, educational and non-governmental organizations.
- Regional and national brands.
We believe that the participation of Ruse businesses in this large-scale forum will contribute to the opening of new markets and strengthen the positions of local brands at the national level.
