Balkan eCommerce Summit 2025: The most significant e-commerce event in the Balkans

Sofia is establishing itself as a key hub for e-commerce in the region, and on April 29 and 30, 2025, the capital will host the Balkan eCommerce Summit 2025 – the largest and most influential online commerce event in the Balkans. The event will be held at the Arena Sofia Hall and will bring together leading companies in marketing, logistics, financial technologies, SaaS solutions and artificial intelligence.

The Ruse Chamber of Commerce and Industry (RCCI) is a proud partner of the event and supports initiatives aimed at digitalization and the development of e-business. The conference will provide an invaluable platform for knowledge exchange, innovation and the creation of sustainable business partnerships in the online commerce sector.

What to expect during the two days of Balkan eCommerce Summit 2025?

During the first day, the event will offer four stages with presentations by leading experts who will share current trends, practical guidelines and successful business models in e-commerce. Participants will have the opportunity to discuss ideas and projects in specially designated areas, as well as establish new business contacts through a mobile application that will facilitate communication. The forum will create a dynamic environment for networking and exchange of experience between companies and professionals in the sector. The evening of the first day will end with a Balkan party with live music, which will provide an opportunity for informal communication and strengthening of the contacts made during the day.

On the second day of the Balkan eCommerce Summit 2025, the focus will be on the exclusive participation of world-class speakers in the field of e-commerce.

• Jeff Hoffman – globally recognized entrepreneur, co-founder of Booking.com and chairman of the board of the Global Entrepreneurship Network.
  
• Pascal Brochier – former CEO of Electronic Arts and manager of a number of leading companies in the field of e-commerce, including Gillette and Vivendi Universal Games; current business consultant.
  
• Ahmed Hassan – led digitalization projects at Colgate and Palmolive, currently a partner at CEO Coaching International and MS Consulting, where he consults entrepreneurs and business leaders to achieve successful results.
  
• David Henzel  – serial entrepreneur, founder of multiple successful companies, including UpCoach and Managing Happiness, which support business owners in their professional and personal growth.
  
• Martin Greif – business consultant and founder of SiteTuners.com, a company specializing in website optimization and unleashing the full business potential in an online environment.

Balkan eCommerce Summit 2025 is an opportunity for all entrepreneurs who wish to expand their business in the dynamically developing field of digital commerce.

Until January 30th you can purchase a ticket at preferential prices – €49 for standard access and €109 for full package, and after this date prices will increase.

RTIK invites all companies from the region to join the event, which will bring together the leading players in online commerce and provide new opportunities for growth and international partnership.