Big data analytics is revolutionizing commerce by giving companies the ability to understand and predict customer behaviors and demand like never before. In the new article, "Improving Retail Customer Service Through Data Analytics," we look at how big data analytics can transform every phase of the customer journey, from personalizing offers to optimizing inventory and increasing the effectiveness of marketing campaigns. This article offers an in-depth look at the strategic advantages that data analytics brings to commercial enterprises, providing them with a competitive edge in the changing digital world.

Examining the role of automated vehicles in the chemical industry, this material identifies the key benefits of implementing these technologies, such as increased safety, efficiency and optimization of warehouse operations. The article is part of the Be-Digital initiative, supported by the Ruse Chamber of Commerce and Industry, and aims to inform and encourage industrial enterprises in the region to adopt innovative solutions.

Virtual reality isn't just for games and fun! Find out how technology can transform staff training across sectors – from manufacturing to retail. Learn about benefits such as increased engagement, safety and flexibility, as well as how these innovations can be implemented in Ruse's industrial and business profile. This material is part of the Be-Digital project, which we support in the Ruse Chamber of Commerce and Industry. Read more!