In the digital age, information and communication technologies (ICT) represent an important tool for increasing the productivity and competitiveness of enterprises. Whether it is cloud services, big data analysis or the Internet of Things (IoT), ICT offers opportunities for business transformation and innovation. But, despite the benefits, the implementation of ICT is not without its challenges. Let's look at some of these problems and offer practical solutions.

An analysis of the Bulgarian corporate sector from 2022 reveals strong growth, with the revenues of all active companies jumping by 34% to BGN 611.5 billion. The leading 100 companies showed an almost twice as fast increase in turnover – 60%. The profits of these companies have increased by 27% compared to the previous year, reaching almost BGN 8 billion. The leading sector for another year is trade, with profits of BGN 10.7 billion, followed by the processing industry and energy.

We look at the key ICT technologies that make business easier – cloud services, big data analytics and the Internet of Things. Learn how they can optimize processes, increase productivity and develop new business models for enterprises in Ruse. Also discover the role of the Rousse Chamber of Commerce and Industry in training and supporting enterprises in implementing these innovations.

The Austrian company Gebauer & Griller Group (GG Group) has announced plans for an investment of BGN 60 million in a new factory for automotive components in Ruse. The project will provide around 400 new jobs, strengthening the local economy and maintaining the tradition of Rousse as an industrial center.

Following global trends, enterprises in Ruse, like those in the rest of the country, are trying to adapt information and communication technologies (ICT) in their daily activities, albeit at a different pace. In light of this dynamic, the Rousse Chamber of Commerce and Industry plays a key role as an organization supporting the technological restructuring of businesses in the region.

In recent years, Rousse has established itself as an important economic center in the Danube region. Information and communication technologies (ICT) are becoming increasingly important for the economic development of the city. In this article, we examine the current situation and prospects for the use of ICT in enterprises in Ruse and the role of the Ruse Chamber of Commerce and Industry in this process.