The Future of E-Commerce: Don't Miss Balkan eCommerce Summit 2026
There are only a few days left until one of the most significant events in the field of digital commerce in Southeast Europe - Balkan eCommerce Summit 2026. On April 28 and 29 Sofia will become a center of innovation, bringing together industry leaders, entrepreneurs and experts from all over the world.
The Ruse Chamber of Commerce and Industry is an official partner of the event and actively encourages businesses from the region to take advantage of this exceptional opportunity. Participation in the forum provides companies from Ruse and the region with direct access to:
- International contacts: Networking opportunity with over 70 international speakers and hundreds of potential partners.
- Growth strategies: Learn how to scale your online business beyond the borders of Bulgaria (cross-border).
- Technological advantage: See real-world applications of AI that optimize costs and increase sales.
As a partner of the event, RTIK provides its members and followers with special code for 15% discount: rcci15. Use it when purchasing your tickets to join the e-commerce elite at a preferential price.
What awaits you: Four stages and 73 international speakers
The full program of Balkan eCommerce Summit 2026 is now here and offers topics that are critically important for the success of any online business in 2026.
DAY 1: Practice, real strategies and networking at its best
The first day is heavily focused on real business – how growth is achieved today, not in theory, but in practice. Highlights include:
- Real case studies from successful eCommerce companies;
- Strategies for growth and entering new markets (cross-border);
- Performance marketing, marketplace strategies and sales;
- AI in eCommerce: from automation to content generation.
DAY 2: Vision, trends and big names in the industry
The second day builds on this with a broader perspective on what's next in the industry:
- The future of marketing and lessons from the past;
- Search Everywhere – SEO beyond Google, including on social networks and AI platforms;
- Combining online and offline experiences from major brands;
- Process optimization through AI and tools like Notion.
Speakers you shouldn't miss:
On stage you will see world-class names such as:
- Jesper Toubøl (LEGO) – for omnichannel experiences;
- Patrick Rogalski (TikTok) – about AI solutions in eCommerce;
- Sebastian Kummle (Amazon) – for international growth;
- Petya Rusinova (Visa) – about the Agentic Commerce concept;
- Lenard Adanov – about the application of Notion and AI in teams.
Check out the entire program by hours, days and scenes here:
Don't miss the opportunity to be one step ahead of the competition. Get your ticket now with code rcci15 and get ready for two unforgettable days in the world of e-commerce!
