On November 27 and 28, the Whitel Label World Expo took place at the Excel London exhibition center - a world exhibition for e-commerce and white label goods.
The Bulgarian Fashion Association took part with its own stand, where it presented clothing and accessories from various Bulgarian manufacturers, including women's clothing brands Reni Steele and Wolf Walley, women's and men's underwear from the Biju brand, swimwear from Maya Ilieva, hand-painted scarves from the artist Dilyan Dochev – DiL, socks from Fenix 94, men's shirts from Bulammas, dresses with children's drawings by Dress to Impress and others. The BMA representatives said that there is interest in the presented products and contacts have been made with foreign buyers.
A major highlight of the exhibition was e-commerce as the fastest growing sales channel. Whitel Label World Expo hosted 200 e-commerce expert speakers with the main topics related to online sales on Amazon, Ebay and other platforms, marketing and business services, international law, packaging and delivery. Bulgarian Fashion Association met with representatives of Amazon, Ebay, Shopit, PPC Room, Simply VAT and others, discussing cooperation with them in connection with the platform for online sales in Europe developed by the association.
The Embassy of Bulgaria in London also expressed its support in the person of Tatiana Koycheva, adviser on economic and trade issues, who personally visited the BMA stand - the only Bulgarian stand at the fair and met with Silvia Kabaivanova and Dean Manev. The Bulgarian Fashion Association received an invitation to hold a fashion show at the Embassy of Bulgaria in London, with Mrs. Koycheva committing to cooperate in the promotion of Bulgarian fashion in one of the world's fashion capitals - London.
"It is necessary to unify the Bulgarian brands whose products are not inferior in quality and design to the others shown at the fair. An important strategy that should be emphasized is the production of sustainable fashion, in short terms and in small quantities," Dean Manev, Deputy, told Fashion.bg. Chairman of the BMA.
"I have been working for the promotion of Bulgarian fashion for 20 years. I think more and more companies are realizing the need to create and sell their own product. Our goal is to help this product reach the European market", added Silvia Kabaivanova, President of BMA.